Today most of small businesses market their items through Social Media. Most of these businesses target specific audience (Ex: Fashion Designing, Photography, Tourism). Most of these businesses use Social Media Marketing for increase their online customer base.
In most of the social media businesses based on Facebook.
Social Media Strategy use for increase customer base is business oriented process. Process for increase customer base is unique for each business type. But as mentioned on previous article hybrid approach for target users on social media (click here to view previous blog post) is common for all types of businesses.
Most of small businesses are trying to increase customer base by Facebook advertisements only. and also some businesses are trying to do this only by organic growth without spend money for advertisement. Both method will not work. and They do not care about below mentioned basic concepts.
- Publish advertisement on best time - Facebook business page owners must consider and analyze that what will be the best time for publish advertisement. They can get an idea from previous data. They can analyze their competitor pages with higher user engagement than theirs.Then they can check most user engagement time. Then they can post advertisement at that time.
- Publish Advertisements by targeting locations - as mentioned on previous point Facebook business page owners can check competitor page analysis and get an idea about locations (region-wise) most users engaged with competitor page. Then Facebook business page owners can do their social media advertisement campaign by targeting specific areas and locations.
- Publish Advertisements by Age, Gender, Specific Interests of Users - This method also need above mentioned process. For all these points business page owners must analyze and monitor competitors with higher user engagement.
- Post Games, Team Events on Facebook page and give gifts for winners - Facebook business page owners can publish online events and games through their Facebook page.Then they can give small gifts for winners. They can ask existing users to share their posts with friends and increase organic customer base. This is long term process.
- Introduce Discount Mechanism for existing customers - If existing customer introduce new online customer, give special discount for existing user. This will increase customer - business relationship.
- Send gifts for VIP Customers - Send special gifts and offers for customers who interact with the business frequently. Then they will talk about business page with their friends and they will automatically support for increase user base.
Combination of above mentioned methods will uplift business pages organic user base and also increase businesses. Feel free to add your feed back.
Heshan Kithuldora
Junior Front End Software Engineer
ISM APAC (Pvt) Limited
