Social media networks made big impact on Business, Political World and Personal Life in past years. Most of the people use Social media for communicate with friends.
Why people use Social Networks,
- Find Latest Local and International News.
- Dating and search for new friends.
- Share users' personal thoughts (Because there are no restrictions on Social Networks)
Impact of Social Media
- In Indian Election campaign Mr. Narendra Modi heavily used Social Media campaign through Twitter and Facebook, It effected his election results.
- In Sri Lanka both opponents used Social Media Campaigns on Presidential Election (2015). This made big impact for election results.
Most of Businesses, E-Commerce Providers, Celebrities, Politicians are using Social Media for interact with their users.
In 2015 Facebook introduces Shopping Facility through their network, and also most of small businesses use Facebook Pages for sell their items.
Banks, Large Businesses use Social Media as customer care portal, Users can make their queries through Facebook. Social Media Networks are open to anyone, that is the major advantage and disadvantage of Social Media. Users can give any feedback through Social Media.
Most of Businesses are trying to increase user engagement on their Social Media Networks. Most of Social Media Users use Facebook as their primary Social Media network in Asian Region. There are 2 types of mechanisms available on user engagement enhancement on Facebook.
- Increase users from paid advertisements.
- Increase users from organic growth.
Most reliable and effective method is the second method. Because the paid advertisement growth is not reliable, some of users who engaged with paid advertisements have no interest about page they liked.
Organic growth users are the main customers for e-business. They will interact with Business frequently and Business Pages can increase organic users from support of paid advertisements. Basically this is a hybrid approach. and Business (Page owners) need initial base of organic users for execute this method. Then they can analyze existing users interests, what is the most engaged user age range, gender and area. Then page owners can predict how to target specific audience. Facebook provide facility to target specific audience for show advertisements.
After user base increased to some level, page owners can use other social media networks as supportive social media networks (ex: instagram, foursquare). Through those networks, page owners can post interactive games and other competitions and increase user base again.
Feel free to add your opinions.
Heshan Kithuldora
Junior Front End Software Engineer
ISM APAC (Pvt) Limited
